Spotted on Stereogum:
If you still drink Fiji water, you are so not cool anymore. Beverage Concepts and Authentic Hendrix announced a drink that exclusively has the rights to Jimi Hendrix.
"Beverage Concepts is committed to providing in our beverage line the same level of excitement, undefined coolness, rock 'n roll feel and unprecedented taste that is synonymous with the Jimi Hendrix image," explained Beverage Concepts CEO Josh Glass. "We are especially pleased to announce this partnership with Authentic Hendrix here at NAMM, where we are surrounded by Jimi Hendrix fans and by music lovers from around the globe."No release date has been stated of yet.
The hard rocking beverage industry shouldn't be too much of a fight for Hendrix -- just watch out for Seagal.